When hiring a search engine optimization (SEO) company or consultant, it’s important to find a web marketing firm that can work with you to drive results organically and get your website to the top of the SERPs (search engine results page). But how do you know what SEO agency is right for you? Here are […]
The most important thing to remember when you’re trying to get your website to rank on Google is that you can’t do it alone. SEO is a team sport, and if you want to beat your competitors and improve your rank in Google, there’s a lot of work involved. Here are the key strategies to […]
Many companies attempt to use SEO and PPC together, but they don’t take the time to create an SEO and PPC strategy that integrates both methods. For a business to make the most of both ways, you must have a well-structured plan that includes everything from keyword research to campaign optimization. What Is PPC? Pay-per-click […]
Ranking above your competitors can be a challenge in any market, but it’s especially true in Google. Google’s algorithms are always changing and there are hundreds of tactics, tools and techniques that can help you reach the top. But not all of these will work, which makes the whole process of reaching number one even […]
Like it or not, the internet has become part of our culture—and for those of you who run businesses, part of your marketing strategy. Gone are the days of waiting months for a customer to come into the store and purchase your product. As any established business will tell you, having a digital footprint is […]